Turner's Linda Yaccarino Named President of Cable/Digital Ad Sales For NBCUniversal

This is a move that has been rumored since last Monday, when within a few hours Dave Cassaro was pushed out as president of cable advertising sales at NBCUniversal and Linda Yaccarino left her post as EVP and COO of Turner Entertainment Ad Sales & Marketing and Acquisitions for a “new professional opportunity.” A week later, Yaccarino has been named President, Cable Entertainment & Digital Advertising Sales at NBCUniversal. She will replace Cassaro and report jointly to Bonnie Hammer, Chairman, NBCUniversal Cable Entertainment & Cable Studios, and Lauren Zalaznick, Chairman, NBCU Entertainment & Digital Networks and Integrated Media. Word is that Cassaro, who came from the Comcast side of the company (he was a 20-year E! veteran), didn’t mesh with the NBCUniversal-dominated combined cable unit’s new leadership, led by NBCUni cable mavens Hammer and Zalaznick. (more…)

This article was printed from https://deadline.com/2011/10/turners-linda-yaccarino-named-president-of-cabledigital-ad-sales-for-nbcuniversal-189113/