DirecTV Taps Top Pepsi Exec As Topper

News reports say DirecTV will announce today that Michael White, CEO of PepsiCo International and vice chairman of PepsiCo, will be the new No. 1 at DirecTV. White replaces Chase Carey, who left to become the No. 2 at News Corp. White will start in January and join DirecTV’s board of directors. DirecTV is in the process of splitting off from John Malone’s Liberty Media into a stand-alone publicly traded entity. I don’t get how soda sales experience = subscription sales experience.

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