Sierra Club Starts New Showbiz Initiative: Hires Hollywood Publicist To Enlist Stars

EXCLUSIVE: Deadline has learned that Melissa Sun, VP of Stan Rosenfield and Associates, will be moving into a new position at the

Sierra Club where she’ll be linking up the entertainment industry with the national environmental group. Her new role is the Sierra Club’s Senior Strategist for Entertainment Relations, based in Los Angeles. Sun is tasked with creating meaningful opportunities for celebrities to help Sierra Club protect clean air, water and open spaces. The group wants celebs to help pressure the Obama Administration to reject granting a permit for a 1,700-mile oil pipeline running from Canada to the Gulf of Mexico as well as push the Environmental Protection Agency to limit the standard on mercury emissions especially from coal plants. Sun was courted by the Sierra Club to launch its new entertainment branding and strategy initiative, according to Sierra Club Executive Director Michael Brune, who told Deadline: “Melissa caught our eye with her background, making her a person we could not do without. She understands how the entertainment industry operates and has a passion to find people who can help the Sierra Club in developing projects, campaigns and strategies.” (more…)

This article was printed from https://deadline.com/2011/10/sierra-club-starts-new-showbiz-initiative-hires-hollywood-publicist-to-enlist-celebrities-188565/