Bloomberg: iTunes Guru Prepping Apple TV Set For Late 2012

Will an Apple TV set change television as much as other Apple devices have changed music, computing, and publishing? Steve Jobs seemed to think so when he confirmed the Apple TV project to Walter Isaacson for his newly released biography of the late CEO, titled Steve Jobs. The TV set will integrate conventional programming with content on other Apple devices and it “will have the simplest user interface you could imagine,” Isaacson quotes Jobs as saying. Now Bloomberg says it confirmed that Apple has quietly hired iTunes creator Jeff Robbins to guide the project — which Piper Jaffray analyst Gene Munster said yesterday could be ready for prime time in late 2012. Munster said in a report that he’s told by his contacts that Apple already has a prototype for the TV set. The company also is ramping up its manufacturing capability and rounding up LCD screens. Apple could use its new Siri voice-recognition platform to enable viewers to ask for the shows they want. The Apple TV also might work with the new iCloud service, which opens opportunities for people to access programming anywhere they have a broadband connection.

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