Ratings Rat Race: Strong Start For 'Rules', 'Big Bang' Poised To Post Thursday High

This is a nice vindication for a series that never had a permanent time slot or launch date, shuffled around the schedule and bounced between fall and midseason. Getting a last-minute upgrade to Thursdays from its original Saturday(!) time slot this fall, veteran CBS utility player Rules Of Engagement (3.7/12, 11.5 million) posted its best fall premiere in four years last night. Compared with last fall, when Rules aired Mondays at 8:30 PM, the veteran comedy was up 19%. Rules delivered far stronger numbers than the comedy it replaced, rookie How To Be A Gentleman, which posted a 2.5/7 in its last Thursday airing, and matched the demo performance in the Thursday 8:30 PM slot last week of a Big Bang Theory repeat. The Big Bang Theory (4.9/15, 14.7 million) had a great night, up 11% from its demo fast national last week to match its best Thursday demo rating with a regularly scheduled telecast and post its second-biggest audience on the night. Big Bang is expected to break the tie and post its best Thursday number when the finals are announced this afternoon as the hit comedy always gets adjusted up. UPDATE PM: It’s official – a new Thursday high for Big Bang, which rose to a 5.1 rating in 18-49 in Live+Same Day. Big Bang once again ranked as the top program on Thursday in 18-49 and total viewers. At 9 PM, Person Of Interest (2.7/7) matched its fast national from last week, as did The Mentalist (2.5/7) at 10 PM. CBS (3.2/9, 12.6 million) is expected to finish second for the night behind Fox’s coverage of Game 2 of the World Series. There is no time-adjusted data for the game, but, just like Game 1 on Wednesday, it appears to be down from the corresponding telecast last year. (more…)

This article was printed from https://deadline.com/2011/10/ratings-rat-race-strong-start-for-rules-big-bang-poised-to-post-thursday-high-185441/