EXCLUSIVE: Filmmaker Burr Steers will make his TV writing debut with Palm Beach, a drama project for NBC from ABC Studios and Lorenzo DiBonventura and Dan McDermott’s studio-based Di Bonaventura Pictures Television. The project is described as an Upstairs, Downstairs-style family soap set in the exclusive enclave of Palm Beach. Steers, DiBonaventura and McDermott are executive producing with Ellen Goldsmith-Vein and Shawn Simon. Steers, who made his filmmaking debut with the 2002 Igby Goes Down, which he wrote and directed, also helmed the features 17 Again and Charlie St. Claud, both starring Zac Efron. He is with CAA and the Gotham Group. This is the latest sale at NBC for ABC Studios, which also has a comedy penned by Howard J. Morris and produced by Courteney Cox and David Arquette and a drama penned by Daniel Taplitz and exec produced by Ian Sanders and Kim Moses at the peacock.