EXCLUSIVE: Paramount’s announcement on Tuesday that it was teaming with Deluxe Entertainment Services Group to become the first major studio to stream its awards consideration films online made news and tech-challenged voters nervous. (So far, it is a pilot program for the Visual Effects Society; a Paramount source told me they were selected because they are deemed the most likely to be able to figure out how to do it.) But this isn’t the only awards-season noise the newly aggressive Deluxe has been making this month. Another of their moves even raised eyebrows among several rank-and-file Academy voters.
Last week, some concerned Academy members contacted me regarding an emailed letter they had received from Deluxe Media Management asking for confirmation of their contact information and directing them to a detailed survey of the members’ personal details in their database. A bolded note near the bottom warned: “PLEASE NOTE: We must receive verification of your contact information before screeners or other materials can be sent.” This letter was preceded by an introductory email a week earlier telling members that Deluxe was the “preferred industry partner for distribution of awards consideration materials” and would be sending a subsequent email instructing them how to update their contact information and that their privacy would be respected and info remain confidential. The second letter began by saying:
Dear AMPAS Member,
Since 2003, Deluxe Media Management has been producing, manufacturing and fulfilling watermarked and regular DVD screeners for our studio clients. On behalf of our studio clients, Deluxe also distributes screening calendars and various awards materials to AMPAS members worldwide. Please take a moment to confirm your contact information is current in our database. This will ensure timely dielivery of your awards consideration materials.
Nowhere is this letter do they identify who those studio clients are, and some AMPAS members I have talked to were concerned about being solicited directly by an outside vendor requesting personal information. But due to the wording of the letter, they were worried they wouldn’t get screeners if they didn’t comply. (more…)