HRTS: Broadcast Network Chiefs Reflect On 'Crazy' Pitch Season

We are at the tail end of a TV selling season that saw more bidding wars and production and put pilot commitments than I can remember, and that isn’t lost on the broadcast entertainment presidents. Survivor‘s Jeff Probst opened the discussion at the annual Hollywood Radio & Television Society network chiefs luncheon today by sharing that during his lunch with the executives before they took the stage, everyone was complaining about how crazy and out of whack this pitch season has been. Fox’s Kevin Reilly, who spoke his mind more than anyone else on the panel, quickly jumped in. “(NBC) got cash, (ABC) got competitive against that cash, and we took the bait,” is how Reilly summed up this year’s marketplace. “We all think we were played a little bit. Agents are doing very well this year as a result.” Reilly’s counterparts mostly agreed, though their responses were more measured. “It’s been very, very frantic this year,” CBS’ Nina Tassler said. She blamed media coverage for the increased intensity of the pitch season. “Every single thing that happens is now being reported, from a pitch to speculation on the terms of a deal, and that does absolutely impact the business.” Added NBC’s Jennifer Salke: “I get the email about a media inquiry while the producer is still in the parking lot. That adds to the frenzy.” But it wasn’t all bad this buying season, ABC’s Paul Lee said. “There was also a rush of new energy, with a lot of new people and new ideas; there was lot of ambition in the projects coming in,” he said. (more…)

This article was printed from https://deadline.com/2011/10/hrts-broadcast-network-chiefs-reflect-on-crazy-pitch-season-181647/