Fox To Promote 'Avatar' To Sports Fans

Fox Releases New ‘Avatar’ Trailer

Clearly Fox is going all out for the male audience for Jim Cameron’s game-changing 3-D oeuvre Avatar opening December 18th. The studio announced today it’s arranging the biggest live trailer viewing on one of the biggest sports days of the year (with key NFL match-ups + Game 4 of the World Series) November 1st. That’s when the Avatar trailer will get the world’s biggest live trailer viewing when it debuts live on the world’s largest video display at Cowboy Stadium’s Mitsubishi Electric Diamond Vision Screen while millions of football fans watch it at home. It will be carried by FOX Sports on FOX NFL SUNDAY before the Dallas Cowboys-Seattle Seahawks game live just minutes prior to the noon (Central time) kickoff. In addition, throughout the day, 90-second Avatar commercial spots will air on all regional games carried on the Fox affiliates, as well as on the national game on Fox, and on the World Series on Fox.

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