MIPCOM: Viacom's Bob Bakish Touts “Glocal” Model, Says Research Drives Reinvention

Bob Bakish, who came aboard as CEO of Viacom International Media Networks in January, used his afternoon keynote at MIPCOM today to tout the “glocal” production model: developing shows locally that are then formatted and resold around the world. American networks are becoming much more responsive to TV shows developed overseas and then imported, he said, giving as an example House of Anubis, a Dutch telenovela picked up by Nickelodeon for the U.S. Launches of non-U.S. shows on the big five American TV networks have quadrupled in five years; last year, 53 non-U.S. shows debuted on networks compared with 12 in 2005. Said Bakish: “It’s critical that we have product that reflects local tastes, but it’s also critical that we capitalize on economies of scale.” (more…)

This article was printed from https://deadline.com/2011/10/mipcom-viacoms-bob-bakish-touts-glocal-model-says-research-drives-reinvention-178799/