E! Synergizes Kardashians To NBC's 'Today'

In the pre-NBCU-Comcast merger days, probably the only chance for the Kardashian sisters to star on an iconic NBC series was if they were parodied on Saturday Night Live. But now that E! and NBC are corporate siblings, the Kardashian clan will migrate from its cable home on E! to NBC next week to co-host the Today show. NBC announced today that sisters Kim, Kourtney and Khloe, their mother Kris Jenner, and stepfather Bruce Jenner will take turns co-hosting the fourth hour of Today from Monday to Friday alongside Hoda Kotb. The NBCUniversal corporate synergy stint is to promote the Kim Kardashian wedding special launching on E! next Sunday. And it raises the question: Are we that far away from a primetime series on NBC starring the Kardashians?!

This article was printed from https://deadline.com/2011/09/e-staples-the-kardashians-move-to-nbc-to-co-host-today-177295/