PREMIERE WEEK: Comedies In Comeback, Dramas Mixed While NBC & CW Struggle

As network executives break out the “I Survived Premiere Week” T-shirts, they are probably relieved as most nets have something to brag about. Overall, the comedy genre’s comeback was in full force: Half-hour series had a big showing, claiming the top six highest-rated non-sports programs of premiere week among adults 18-49, including rookies 2 Broke Girls (7.1/16 in Live+Same Day) and New Girl (4.8/12) and returning Two and a Half Men (10.7/25), Modern Family (average of 6.1/16 for two episodes), How I Met Your Mother (5.0/13) and The Big Bang Theory (5.0/15). (Additionally, Modern Family, HIMYM and The Middle were all up double-digits from last fall’s premieres, while Big Bang was essentially flat). For comparison, the highest-rated drama series last week was veteran NCIS (4.3/12) and the highest-rated reality series was the X Factor premiere (4.4/12).

Comedies also stood out among the crop of new series, with two potential breakout hits, Fox’s New Girl and CBS’ 2 Broke Girls; two promising new entries, NBC’s Whitney (3.3/8) and Up All Night (2.4/7); and only one dud, NBC’s Free Agents (1.3/4). In contrast, there were no drama breakouts this past week, with four solid openers — ABC’s Revenge (3.3/9) and Pan Am (3.1/8) and CBS’ Person of Interest (3.1/8) and Unforgettable (2.9/8) — and three disappointments in NBC’s The Playboy Club (1.6/4) and Prime Suspect (1.8/5) and ABC’s Charlie’s Angels (2.1/6). (more…)

This article was printed from https://deadline.com/2011/09/premiere-week-comedies-in-comeback-dramas-mixed-while-nbc-cw-struggle-176481/