Spin Cycle: Who Says Netflix Is Paying DreamWorks Animation $30M Per Picture?

Something always seems to be a little weird when Netflix announces big news about itself — and today’s unveiling of its streaming deal with DreamWorks Animation is no exception. The news appeared to have been handed to The New York Times; it had the first story as well as interviews with executives from both companies. But that’s not the problem: What’s curious is why The Times felt confident enough to say that unnamed “analysts estimate (the deal) is worth $30 million per picture to DreamWorks.” Although there were no details to support that estimate, it quickly became perceived as a fact. For example, a Reuters story stated that the deal is “worth $30 million per picture to DreamWorks over a number of years.” If that’s true, then it’s a big deal; HBO currently pays the studio about $20M per picture. If the $30M figure for the Netflix deal is accurate, then Caris & Co analyst David Miller says his 2013 earnings estimate for DreamWorks “would therefore improve from $1.58 (per share) to $1.70.”

OK, so is it true? The companies don’t say: Many hours after the Times story ran, Netflix and DreamWorks jointly filed a press release that said “financial terms of the agreement were not disclosed.” But some analysts find the $30M figure hard to believe. Susquehana Financial Group’s Vasily Karasyov writes this morning that “we would be surprised if the terms for (DreamWorks Animation) are more favorable than those of their current deal with HBO. We think the change in pay TV partners was due to HBO shifting away from animation and not because (Netflix) offered significantly superior terms.” Janney Capital Markets’ Tony Wible also says that “it appears (DreamWorks) was kicked out of HBO and that (Netflix) was the buyer of last resort.” (more…)

This article was printed from https://deadline.com/2011/09/spin-cycle-who-says-netflix-is-paying-dreamworks-animation-30m-per-picture-176062/