DreamWorks Animation has thrown its support to Netflix, according to The New York Times. The report says Jeffrey Katzenberg’s studio has inked a deal with the DVD and streaming service that could be worth $30 million per film to DWA in the lucrative pay TV window. The pact kicks off in 2013 and replaces one that gave HBO rights to the animation studio’s films and TV specials. “We are really starting to see a long-term road map of where the industry is headed,” Katzenberg told the newspaper. “This is a game-changing deal.” Um, no, because DWA’s product output is still very minuscule. But Netflix is desperate after losing subscribers because of a price hike and split of its DVD-by-mail and streaming services. Now the company’s once-impervious stock price has been sliding fast. Netflix lost Starz recently. Netflix now needs to fight off challenges from rivals like Dish Network’s new Blockbuster Movie Pass service, Amazon, Walmart and Apple’s iTunes.