UPDATE: The premiere of Simon Cowell’s The X Factor drew a modest (by mega talent competition series standards) 4.2 rating/12 share in adults 18-49 and 12.1 million viewers. That fell short not only of the January season premiere of American Idol (9.7/26, 21.6 million viewers in the fast nationals) but also the April debut of NBC’s The Voice (5.1/13, 11.8 million) in the demo. It also fell well short of Cowell’s publicly stated expectations of beating Idol and attracting 20 million viewers. In the 9 PM hour, X Factor was beaten by ABC’s Modern Family in both 18-49 and total viewers and CBS’ Criminal Minds in viewers. Still, by virtue of Fox’s long history of low fall ratings, X Factor delivered Fox its first premiere week Wednesday win in 18-49 in 18 years and its highest-rated Wednesday in 13 years.
ABC (4.1/11, 11.4 million) had a great night against X Factor, with its returning series The Middle and Modern Family both growing from last fall and hitting demo series highs, and new drama Revenge launching well at 10 PM. The hourlong season premiere of The Middle (3.0/9) at 8 PM was up 11% from last September when the show’s season opener was a half-hour. At 9 PM, off its sweep at the Emmys, Modern Family (6.0/15, 14.3 million) opened its third season up 18% from the Season 2 premiere and ranked as the highest-rated program of the night in both the demo (by a wide margin) and total viewers. It also provided a strong lead-in for new soap Revenge (3.4/9, 10.1 million), which gave ABC its best debut in the Wednesday 10 PM time period in four years, outpacing last fall’s debut of The Whole Truth in the hour by 127% and topping the hour in 18-49. (more…)