Disney And Fox Unveil Plan For 'Avatar' Theme Park Attractions

Disney has licensed exclusive global rights to the Avatar franchise from Fox and James Cameron’s Lightstorm Entertainment — and the director will help to develop the attractions, CEO Bob Iger says. The first will be at Animal Kingdom in Orlando. The goal, he says, is to enable visitors to “enter the Avatar universe and explore it first-hand.” Cameron adds that “to bring that to life at Animal Kingdom is fantastic because it’s so thematically aligned. … We want to do things that maybe they haven’t even thought of.” Tom Staggs, who runs Disney’s theme parks, says the company is “just beginning the development phase” for a complex that will begin construction in 2013 and include Avatar-themed shops and food destinations to “bring that world to life.” Although he wouldn’t say how much the company has budgeted, he compared the scope of the first project to the 12-acre Cars Land site at Disney California Adventure Park. Cameron is working on two Avatar sequels that he plans to release around Christmas 2014 and 2015. “That seems to correspond well” with the park plans, he says — noting that the destination will include environmental features that don’t appear in the movie. Iger says the attraction will open after the movies, although “we’re in the ballpark.” Avatar will add jobs in the “low single digit thousands,” Staggs says. Here’s the release:

BURBANK, Calif. — Walt Disney Parks and Resorts Worldwide is joining forces with visionary filmmaker James Cameron and Fox Filmed Entertainment to bring the world of AVATAR to life at Disney parks. Through an exclusive agreement announced today by Disney, Cameron’s Lightstorm Entertainment and Fox, Disney will partner with Cameron and producing partner Jon Landau to create themed lands that will give theme park guests the opportunity to explore the mysterious universe of AVATAR first hand. Disney plans to build the first AVATAR themed land at Walt Disney World, within the Animal Kingdom park. With its emphasis on living in harmony with nature, Animal Kingdom is a natural fit for the AVATAR stories, which share the same philosophy. Construction is expected to begin by 2013. (more…)

This article was printed from https://deadline.com/2011/09/report-disney-plans-avatar-theme-park-attraction-173808/