UK Report Calls For Movies Featuring Smoking To Be Adults-Only

The UK Centre for Tobacco Control Studies has called for all movies featuring smoking to be rated for adults only in Great Britain unless there’s a good reason for the characters to be lighting up. But UK film censor David Cooke tells me there’s no public support. The disagreement comes on the heels of a just-published Bristol University study that questioned 5,000 UK 15-year-olds and analyzed some of the top U.S. movies released here from 2001-05 that depict smoking. Researchers say that half of those movies are rated UK15 or below, exposing children and teenagers to tobacco addiction. “Smoking in films remains a major and persistent driver of smoking uptake among children and young people, which the actions of irresponsible filmmakers, incompetent regulators and insouciant politicians are abjectly failing to control,” study co-authors John Britton and Alison Lyons write. The report highlighted Avatar and (more…)

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