Ray Richmond is contributing to Deadline’s 2011 Emmy coverage. Here’s his scorecard assessing the Outstanding Drama Series Writer race.

Matthew Weiner, Mad Men (AMC)
“The Suitcase”

Why He Was Nominated: What, are you kidding? Weiner has been nominated for 18 of these things and come out on top eight times, including winning both as producer and writer for Mad Men the last three years running. He also took the prize as a producer for a little show called The Sopranos in both 2004 and 2007. The fact that Weiner has personally earned 10 nominations for Mad Men during the past three years alone is a bit astonishing, particularly when you consider that AMC wasn’t on the Emmy map at all until Weiner arrived.
Why He Has To Win: It would take almost an act of God to keep Weiner from taking both the series and writing trophies for a fourth consecutive year, in part because the Mad Men episode for which he’s nominated — “The Suitcase” — is considered both a tour de force for star Jon Hamm and one of the show’s best hours, period. And that’s saying something. The hour was essentially a writing showcase for Weiner and an acting workshop for Hamm and co-star Elisabeth Moss. Cue the bandwagon.
Why He Can’t Possibly Win: That Mad Men is nominated twice here has the possibility of splitting the vote. There’s also the school of thought that the late momentum for Friday Night Lights could carry Jason Katims (nominated for the series finale) to an upset victory. Or, you know, the sun may not rise tomorrow. Anything is possible. (more…)