Shine Group Buys Into Social Games Biz

Shine Group is looking to give its TV properties a new platform with the acquisition of Bossa Studios, a London-based social gaming company. Terms of the deal weren’t disclosed. Bossa is a new player in the space and just launched its first title today on Facebook; the plan going forward is to create games for Shine’s TV properties, which include everything from The Tudors to MasterChef and The Biggest Loser. “As a global content company, we are committed to producing exceptional experiences across multiple platforms,” Shine boss Elisabeth Murdoch said in a statement unveiling the deal today. “We have long identified social gaming as a critical component to this strategy.” The buy into the digital space is first for Murdoch’s Shine, which in February was purchased by Elisabeth’s father Rupert Murdoch’s News Corp for $680 million, a deal that critics — including some shareholder groups — argue was too rich and smacked of nepotism when it was revealed Elisabeth received $214 million in the sale. The backlash resulted in a shareholder lawsuit challenging the tie-up and Elisabeth opting to not take a seat on her father’s board of directors as planned.

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