Primary Wave and Violator Management Forge Music Management Partnership

Like other parts of the music business, there’s a lot of consolidation taking place in talent management — including this announcement today from feisty independent firms Primary Wave and Violator Management. They’ve chosen the unfortunate name of Primary Violator Management for the 50/50 joint venture. Primary Wave’s client list includes CeeLo Green, Ginuwine, Goodie Mob, Eric Benet, Cody Simpson, Case and GMD3. Violator adds Curtis “50 Cent’ Jackson, LL Cool J, Mariah Carey, Busta Rhymes, Q-Tip, Soulja Boy, and Diggy Simmons. Primary Wave CEO Larry Mestel will be in charge. Competition is intensifying: Yesterday, Live Nation Chairman Irving Azoff said he plans to announce a big music management acquisition soon. Here’s today’s release:

New York, N.Y. (September 16th, 2011) – Music industry veteran, Larry Mestel, CEO of Primary Wave Music, one of the largest independent music publishing, marketing, branding and talent management companies in the United States, announces a unique partnership with legendary music manager, Chris Lighty, Founder and CEO of Violator Management to create Primary Violator, a new powerhouse talent management firm. The new business venture will bring together Lighty and elite music manager Michael “Blue” Williams, uniting two of today’s most influential and successful talent managers in urban and pop music. (more…)

This article was printed from https://deadline.com/2011/09/primary-wave-and-violator-management-forge-music-management-partnership-172126/