CBS Chief Les Moonves Says Ad Sales Should Stay Strong Into 2012

CBS chief Les Moonves joined the chorus of media execs telling analysts today that they aren’t feeling any pain from the anemic economy. “We don’t see a slowdown,” he told the Bank of America Merrill Lynch Media, Communications and Entertainment Conference. Ad pricing in the TV scatter market is strong, he says. Also, “people who bought (ads) in the upfront are increasing their orders.”  Even radio and billboards are holding up. Indeed, Moonves expects the television network to be “very much in demand in the first quarter. Our schedule is very strong. The other guys have a lot of new shows. I know we’re the boring network, but we’re the stable network and we just win.” Stations also will benefit from what he says will be a record level of spending for the 2012 elections. “It may not be good for the country, but it’s going to b good for CBS.” (more…)

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