VMAs Score MTV's Biggest Audience Ever

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Lady Gaga’s male alter ego and Beyoncé’s newly revealed baby bump boosted last night’s 2011 Video Music Awards to a record-breaking 12.4 million total viewers, the largest audience ever for MTV. In the network’s target persons 12-34 audience, the VMAs delivered a 10.8 rating (8.5 million), making it MTV’s most-watched telecast of all time in the demo. Versus last year’s show, the VMAs were up 8% with  persons 12-34 and 9% with total viewers. The 2011 VMAs now rank as the No. 1 cable telecast of 2011 with persons 12-34 and the No. 1 non-sports cable telecast of 2011 with total viewers. (more…)

This article was printed from https://deadline.com/2011/08/vmas-score-mtvs-biggest-audience-ever-164652/