James Cameron's Lightstorm Hires Kathy Franklin To Guide 'Avatar' Brand

LOS ANGELES (August 9, 2011) __ Kathy Franklin has been named President of Franchise Development at Lightstorm Entertainment. Announced by James Cameron and Jon Landau, the hire signifies Lightstorm’s commitment, in collaboration with Twentieth Century Fox, to building the franchise and brand of AVATAR beyond the traditional licensing and merchandising avenues.

Cameron commented, “Anticipating the exponential growth of the Avatar universe, we looked for someone who could lead a team that will cement Avatar as a world class brand across all platforms and markets. Kathy’s experience, coupled with her drive and vision for what Avatar can be, made her the right choice.”

Franklin is a seasoned leader with a proven record of designing and implementing industry-leading branding, growth and communications strategies. As Vice President of Global Studio Franchise Development for Disney Consumer Products, she led the strategies that drove the Disney Princess, Disney Fairies, Cars and Toy Story franchises while building integrated partnerships with film, television, and online divisions of The Walt Disney Company. Before that, Franklin was Vice President of Disney Worldwide Outreach, during which she ran marketing and communications for all corporate philanthropic outreach and charitable giving. Franklin’s first position at Disney was Director of Disney Learning Partnership, a philanthropy focused on supporting creative approaches to teaching and learning, which she helped launch and for which Franklin created DisneyLearning.org and executive produced “The Creative Classroom Series,” an award-winning set of videos and educator guides. (more…)

This article was printed from https://deadline.com/2011/08/james-camerons-lightstorm-hires-kathy-franklin-to-guide-avatar-brand-155690/