Universal Pictures is thinking outside the box in trying to raise awareness for its David Dobkin-directed body-switching comedy The Change-Up, which opens Friday against Rise of the Planet of the Apes. The Change-Up has been tracking a bit softly, and the studio today sent a promo that highlights the chemistry and appeal of the film’s stars, Jason Bateman and Ryan Reynolds. The studio has done something else that caught my eye: Similar to when Lionsgate sold $6 tickets to The Lincoln Lawyer through Groupon, Universal is offering $6 tickets to the movie through DailyCandy Deals, the Comcast-owned online daily newsletter that offers discounts from jewelry to restaurants. Here’s the offer as it was sent to me through an email from movie site Fandango: “As a Fandango fan, you’re invited to score a special deal from our friends at DailyCandy Los Angeles. Round up the gals this weekend and ogle Ryan Reynolds and Jason Bateman in The Change-Up for just $6 (up to a $14 value). Even more swoon-worthy: DailyCandy will send new Deals at 40-70% off straight to your inbox, along with insider info on Los Angeles restaurants, spas, boutiques, and more.” (more…)