Premiere Mag Dies (But Will Live Online)

I certainly haven’t read it in years. But its annual Power List used to make Hollywood’s PR industry shake and quake. (I even remember the days under editor-in-chief Susan Lyne when studio moguls and superstar agents would sit in the mag’s NYC headquarters and lobby their placement on the list with her.) Well, Premiere Magazine is no more. The news came today that Hachette Filipacchi Media (U.S.) has just pulled the plug “propelled by changes in consumer behavior and the marketplace”. The April issue will be its last. Like Hachette’s other recent closures (Elle Girl and Shock), the brand will continue to live online. Editor-in-Chief Peter Herbst is leaving the company; VP-publisher Paul J. Turcotte will continue at Hachette in an as-yet-to-be identified capacity. Ad Age says this is the first big magazine shutdown of 2007, “but if the recent pace is anything to go by, there will be plenty more to come.” Their figures: Premiere’s paid circulation has declined slowly over the years, from an average of 616,089 in 1995 to 492,498 in the second half of last year. The end was near when Premiere sold 24.7% fewer ad pages in 2006 than it did the year before. and Premiere Mobile will expand with daily Hollywood news, interviews and reviews. International editions of Premiere unaffected. So, will I miss it? Nah, the mag’s been a suck-up fest for far too long.

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