Sundance Institute Expands Film Output Via Online Platforms

Filmmakers at the Sundance Film Festival who don’t land a distribution deal don’t have to leave empty-handed: The Sundance Institute unveiled today an Artist Services program that will enable directors to show their movies on iTunes, Amazon, Hulu, Netflix, SundanceNOW and YouTube. They can charge viewers if they want, and don’t have to sacrifice their ownership rights. The Institute will help with marketing and promotion, and has a new deal with Topspin Media to provide direct marketing tools and retail fulfillment services. The program kicks off with two films from the 2011 festival: the documentary Connected: An Autoblogography about Love, Death & Technology directed by Tiffany Shlain, and a narrative film On the Ice directed by Andrew Okpeaha MacLean. Sundance says that filmmakers of Jess + Moss, Lord Byron, New Low, Obselidia, The Oregonian, Space Tourists, and The Woods plan to take advantage of the initiative. (more…)

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