Keep an eye on the retail colossus as the online streaming business takes shape. Walmart wants to be a player, and VUDU — the service it bought in March 2010 — provides a strong foundation. VUDU has more than 20,000 movie titles that consumers can buy online or rent for $2 for two nights. The news this morning is that the company is integrating VUDU into the popular Walmart.com website. But you can be sure that Walmart has bigger plans. Here’s the release:
SANTA CLARA, Calif. and BRISBANE, Calif., July 26, 2011 — Demonstrating its commitment to e-commerce and goal of offering customers “one continuous shopping” channel, Walmart today announced the integration of its popular movie streaming service, VUDU, on Walmart.com. Customers can now shop for thousands of digital VUDU titles, including the hottest new releases, and purchase and/or rent them directly on Walmart.com at http://www.walmart.com/vudu.
As customers shop for movies at Walmart.com, they now have the option to select the digital VUDU title and/or the physical title (DVD or Blu-ray Disc). Those who select the digital title complete their transaction through Walmart.com’s checkout, and then can easily stream the movie directly from Walmart.com, VUDU.com, or from one of more than 300 VUDU-enabled devices, including select HDTVs, Blu-ray Disc players and the PlayStation®3. (more…)