Report: TV Will See “An Unprecedented Frenzy” Of Political Ads In 2012

The 2012 election campaign has barely begun, but broadcasters can expect to see “an unprecedented frenzy of political advertising,” with total sales running as much as 18% higher than the $2.3 billion spent in 2010, Moody’s Investors Service says in a report today. The U.S. Supreme Court has tossed out spending caps for corporations and unions, making this the first presidential election in more than a decade without such limits, the research firm says. “The campaign frenzy will get some of its oxygen from high-visibility headline issues, including a weak domestic economy, high unemployment and a continued slump in real estate,” Moody’s says. “Control of Congress is also in close contention.” Republicans “may possibly view the Senate to be within their reach in 2012.” (more…)

This article was printed from https://deadline.com/2011/06/report-tv-will-see-an-unprecedented-frenzy-of-political-ads-in-2012-141952/