'Transformers 3' $150M For First 6 Days? Now 3D Opening On 7th Day: Tuesday 9PM

UPDATE: Turns out Paramount can’t count any better than I can. (And I’m math-impaired.) I’ve just learned that Paramount is low-balling its internal projections and saying Transformers 3: Dark Of The Moon should make $150 million in the first 6 days of release starting Wednesday, June 29th, and continuing through Fourth Of July’s long holiday weekend because it’s tracking “very good”. But the studio is set on eking out every last dollar at the North American box office and just announced an exclusive 3D and IMAX engagement beginning on a 7th day — Tuesday, June 28th at 9 PM. in locations across the country. This is the first of Michael Bay’s Transformers franchise to be shot in 3D which Paramount’s Vice Chairman Rob Moore said in a statement today was “an incredibly engaging and immersive 3D experience” from the director. So let’s get real: a $150M/5-day result for Transformers 3 would be disastrous, especially since the pic is 3D.

Remember that Transformers 2: Revenge Of The Fallen opened to a 5-day overall of $200M from 4,234 theaters. Included were 169 IMAX screens which contributed $14.5M to that total. Internationally, the robot sequel made $166.1M with a cume of $190.3M including the early debuts in Japan and the UK. So that made for $390.4M worldwide those first 5 days.

This article was printed from https://deadline.com/2011/06/transformers-3-150m-for-first-5-days-now-3d-opening-on-6th-day-tuesday-9pm-141049/