Cable Show: Big Media Gets The Last Word

The message for the television industry at this year’s National Cable Show was clear: It’s all about broadband now. Programmers agreed that they have to focus on consumers who want to watch video on their smartphones and tablet computers. Meanwhile, cable operators know that they can make a lot of cash by enticing new customers to buy broadband now that the TV service business is mature. The big question is whether the Big Media companies can move fast enough to head off competitors such as Apple, Google, and Netflix. But we’ll let the moguls have the last word:

Viacom CEO Philippe Dauman

  • “For the content owners there’s never been a better time.”
  • “Netflix is primarily a service that provides library programming. … Netflix got involved in one show (House Of Cards) that was a pay television kind of project, but that isn’t their fundamental business.”
  • “If we are ad supported, (then) we need to have a measurement system in place so the mobile device in the home can sell ads. … (Nielsen) is not measuring it now. That’s one of the obstacles [for TV Everywhere].”
  • “Consumers are changing. … People don’t want to watch the 17th repeat of the same show.”
  • “In a world of a lot of choices, Snookie still rules.”

News Corp COO Chase Carey

  • “We have to do a better job of exciting consumers.”

Time Warner CEO Jeff Bewkes

  • “Let’s all cheer up. This isn’t the music industry. It’s the cable industry. … It’s morning in the cable industry.”
  • “We’re all sitting here at this convention at the cusp of putting all of [our programming] on demand. … We need to get [shows] on every device.”
  • “Put the TV on all the Internet devices and don’t charge people to do it and allow them to [access] they way they’re accustomed to.”

Comcast CEO Brian Roberts

  • “We are demonsrating a whole new level of (Internet) speed. … It’s where the future of broadband is headed.”
  • “We need to make the television feel as relevant as all of these other products [such as smartphones and iPad tablet computers].”

Time Warner Cable CEO Glenn Britt

  • “There’s no such thing as a TV anymore. There’s a video display device.”
  • “I see Netflix as another programmer. But clearly if there is something that makes consumers not want to buy the big package (of programming) that we’re selling then that’s a threat to all of us.”
  • “There clearly is a growing underclass of consumers that can’t afford [cable TV] and they want it. It would behoove all of us to have smaller packages… The economics make it difficult, but it would serve us well to worry about that group.”

Cox Communications President Pat Esser

  • “You have to keep going back to the consumer and asking what they value. … Consumers wil reward you for doing that. And in some cases you won’t control all of it.”
  • (more…)

This article was printed from https://deadline.com/2011/06/cable-show-big-media-gets-the-last-word-141048/