Will More Directors Dabble In Marketing After JJ Abrams' Hide-The-Creature Ploy Pays Off?

Super 8’s $37 million opening weekend was a surprise given last week’s soft tracking numbers that rival marketing execs attributed to JJ Abrams’ insistence on keeping plot reveals — and the creature — out of the TV spots. Those skeptics might argue Super 8 could have posted a larger opening weekend with a more revealing campaign, but it is nice to see a filmmaker — and the studio that backed him — vindicated in their decision to preserve the moviegoing experience by not dishing all the reveals. It’s too bad Abrams wasn’t advising disgraced Congressman Anthony Weiner, who also would have benefited by fighting the temptation to unveil the creature. (more…)

This article was printed from https://deadline.com/2011/06/will-more-directors-dabble-in-marketing-after-jj-abrams-hide-the-creature-ploy-pays-off-139355/