With Cheryl Cole now officially off both the U.S. and the U.K. versions of X Factor, speculation is growing that she may join the upcoming U.K. adaptation of The Voice, and that has ignited a bidding war for the format between the BBC and ITV. Its breakout success in the U.S. on NBC has made The Voice format a hot commodity in Britain, but until recently, the show had been fully expected to go to the BBC, which is looking for a replacement for recently cancelled So You Think You Can Dance to air on the most lucrative night in Britain (and most of Europe) — Saturday. The British press started circulating the rumor that Cheryl Cole was at the top of BBC’s wish list for judges on The Voice last month, with speculation intensifying as Cole officially became a free agent. And the possibility of ITV star Cole joining rival BBC reportedly had the brass of the commercial broadcaster reverse their original decision not to pursue The Voice. BTW, according to British media, other singers pursuied for the British Voice are George Michael and Robbie Williams.