Summit Will Put 'Source Code' On VOD Two Weeks Before Vid Release

Los Angeles, CA May 31, 2011 – Summit Home Entertainment announced today that its Sci-fi film SOURCE CODE will be available to consumers via VOD and EST on Friday, July 8, 2011, approximately two weeks prior to the film’s home entertainment release date of Tuesday, July 26, 2011. Traditionally standard VOD and EST are available day and date with physical discs. This particular case will test the demand for viewing a bigger budgeted film digitally prior to the release of physical discs. Summit is not shortening the industry established window between a film’s theatrical release and its home entertainment debut, rather this test aligns with the studio’s ongoing efforts to find the best way to present its films digitally. (more…)

This article was printed from https://deadline.com/2011/05/summit-will-put-source-code-on-vod-two-weeks-before-vid-release-136334/