Final Network Rankings For 2010-11 Season: English-Language Nets Down, Univision Up

The Season 2010-11 ratings averages for the broadcast networks are in. Fueled by American Idol, which finished another season as the highest-rated show on television, and the Super Bowl, which became the most watched telecast in TV history, Fox extended its streak to seven consecutive seasons as No.1 in adults 18-49. CBS was once again No. 1 in total viewers, its eighth win in nine years. But all English-language broadcast nets were down year-to-year, even Super Bowl-boosted Fox, while Spanish-language Univision was up 8% in 18-49. Not surprisingly, NBC, which has been in worst shape, posted the biggest declines — 15% in 18-49 and 16% in total viewers — to finish fourth in both categories. (Breakout reality series The Voice couldn’t have come soon enough for the hit-starved network, whose last-season average included coverage of the Winter Olympics.) CBS’ year-to-year comparison (the network is down 9% in 18-49 and 3% in total viewers despite solid performances from its shows) was skewed by its broadcast of the Super Bowl last season. In median age, CBS continues to be the oldest-skewing network at 55, followed by ABC, NBC, Fox, Univision and CW, which has the youngest audience. Here are the broadcast networks’ final standings for the 2010-11 season:

Adults 18-49

FOX:  3.5/10 (-5%)

CBS:  2.9/8 (-9%)

ABC:  2.5/7 (-7%)

NBC:  2.3/6 (-15%)

UNI: 1.5 (+8%)

Adults 18-34

CW: 1.0/3 (-9%)

Total Viewers

CBS: 11.6 million (-3%)

FOX:  9.8 million (-3%)

ABC:  8.5 million (-2%)

NBC:  7.0 million (-16%)

UNI: 3.7 million (+7%)

CW: 2.0 million (even)

Median Age

CBS: 55

ABC: 51

NBC: 49

FOX: 45

UNI: 37

CW: 34

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