Universal Marketing Head Eddie Egan Moving To Top Illumination Post

UPDATE: Well, that didn’t take long. Universal has confirmed Egan’s move. Here’s the release, below Deadline’s original break of the story.

EXCLUSIVE: I’m hearing that Universal marketing president Eddie Egan will be moving over to a top post at Chris Meledandri’s Illumination Entertainment. I hear he will transition slowly, straddling both jobs for a limited time. It’s the latest growth move for Illumination, the Universal-based family film company, which is 2-for-2 on movies with Despicable Me and Hop. Despicable Me, Meledandri’s first release through Universal, is also spawning a theme park attraction. Developing…

UNIVERSAL CITY, CA, May 25, 2011 – After leading the domestic marketing of back-to-back breakaway hits for Universal Pictures in Fast Five and Bridesmaids, President of Marketing Eddie Egan has chosen to take on a new position as head of marketing for Illumination Entertainment. As Egan assumes the title and duties of Illumination’s President of Marketing, he will also continue to serve as a senior executive at his home studio as Executive Vice President for Universal Pictures, where he has spent 17 years and served for the last three and a half years as its domestic marketing chief. The announcement was made jointly today by Adam Fogelson, Chairman of Universal Pictures and Chris Meledandri, founder of Illumination.

In his newly created position at Illumination, Egan will oversee every aspect of marketing for the company’s slate, working closely with his new team at Illumination and his long-time colleagues at Universal. Illumination is planning to accelerate their output with Universal to two films a year starting in 2013. (more…)

This article was printed from https://deadline.com/2011/05/universal-marketing-head-eddie-egan-to-move-to-illumination-post-135378/