Dish Unveils First Blockbuster Promotion

Many have been wondering just exactly what Dish Network would do with Blockbuster after it won an auction for the bankrupt video-store chain in April. Heck, even now-outgoing CEO Charlie Ergen was cryptic about Dish’s plan during an analyst conference call earlier this month, evading questions and saying plans will roll out like an episode of Seinfeld: “You’ll have to wait (for the last two minutes) to see how it all comes together.” OK, so today came the cold open: Dish announced that it will offer the Blockbuster By Mail service free for three months to new Dish Network satellite TV customers. The DVD-by-mail service, which was started by Blockbuster to fight then-upstart Netflix, offers unlimited access to more than 100,000 movies, TV shows and games — and new titles 28 days before Netflix or Redbox. The service also allows customers to return DVDs to Blockbuster stores (insert joke here about finding one that’s not boarded up) rather than via U.S. Mail. “Dish Network now offers more than twice as many movie choices as any other TV provider,” said Ira Bahr, Dish’s Chief Marketing Officer. “If you love movies, you’re going to love Dish Network.

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