Executive Transition Front And Center At CW Upfront Presentation

CW Announces 2011-2012 Primetime Sked

The symbolic passing of the baton at the CW was done today at the network’s upfront presentation, which featured both outgoing entertainment president Dawn Ostroff and newly appointed president Mark Pedowitz. “I’m sorry to say that this is my last CW upfront,” Ostroff said in her intro. “We’re moving to New York, so look out, my husband and I, our four kids and two dogs may become your neighbors.” She introduced Pedowitz, who was upbeat in his short speech before bouncing things back to Ostroff, who laid out the schedule for next season. “I believe in the The CW, its people, its programming, its affiliate body and advertisers,” Pedowitz said. “I love its enormous growth opportunity.” It was very classy for the CW to introduce new topper Pedowitz but let Ostroff do the main presentation, a far cry from other broadcast executive changeovers pre-upfront, like the appointment of Steve McPherson at ABC a few years back, when the new person takes all the credit and their predecessor is not even mentioned at the presentation. So when Ostroff said, “I’m going to assure you that the transition will be a seamless one,” for once it didn’t sound like just an executive cliche. (more…)

This article was printed from https://deadline.com/2011/05/executive-transition-front-and-center-at-cw-upfront-presentation-133686/