Viacom & Endemol Launch Global Women-Targeted TV Venture Called Blink!

London/Warsaw, 6 May 2011: Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), and Endemol, the largest independent television and digital production company in the world, today announced a strategic partnership to launch a new entertainment brand for women targeted to 16-49 year olds – Viacom Blink! It will debut in Poland in summer 2011 and will be available in more than one million households through two leading pay TV platforms, Multimedia Polska and N Platform, as well as other local distributors. VIMN and Endemol are also exploring additional international distribution opportunities, specifically in Central Europe, the Middle East and Latin America. (more…)

This article was printed from https://deadline.com/2011/05/viacom-endemol-launch-global-women-targeted-tv-venture-called-blink-129109/