Viacom & Endemol Launch Global Women-Targeted TV Venture Called Blink!

London/Warsaw, 6 May 2011: Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NYSE: VIA, VIA.B), and Endemol, the largest independent television and digital production company in the world, today announced a strategic partnership to launch a new entertainment brand for women targeted to 16-49 year olds – Viacom Blink! It will debut in Poland in summer 2011 and will be available in more than one million households through two leading pay TV platforms, Multimedia Polska and N Platform, as well as other local distributors. VIMN and Endemol are also exploring additional international distribution opportunities, specifically in Central Europe, the Middle East and Latin America. (more…)

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