Europe’s second-highest court dismissed the media giant’s challenge to the fine, which was awarded after a seven-year investigation into the search engine’s practices, with EU competition chief Margrethe Vestager claiming the company had been favoring its own price-comparison shopping service over smaller European rivals.
“The General Court largely dismisses Google’s action against the decision of the Commission finding that Google abused its dominant position by favouring its own comparison shopping service over competing comparison shopping services,” the Court said, according to Reuters.
Google is able to take the appeal up one further level, to the EU Court of Justice (CJEU).
The antitrust fine is one of three that Google has racked up in Europe in recent years, totaling $9.6B (€8.3B). Amazon, Apple and Facebook have faced similar investigations.