He began the new position last week, reporting to Jeff Shultz, chief strategy officer and chief business development officer for the streaming division of ViacomCBS.
Gupta was named SVP of strategy and business operations for BET Networks in the fall of 2019. He co-led the executive team that conceived of, planned and launched the two-year-old BET+ premium streaming service. He was also a member of the dealmaking team that negotiated and structured the joint venture with Tyler Perry Studios.
ViacomCBS has joined its media industry peers in emphasizing direct-to-consumer streaming. Seeking a broad-audience complement to niche outlets BET+ and Noggin, it rebranded and CBS All Access as Paramount+ earlier this year. Viacom and CBS, which long had the same controlling shareholder, officially reunited in December 2019. In addition to Paramount+, the company’s streaming portfolio includes free, ad-supported service Pluto TV, free CBS-branded news, sports and entertainment outlets and Showtime’s subscription service. The company began offering a discounted bundle of Paramount+ and Showtime earlier this month and has also recently entered a joint venture with Comcast for SkyShowtime in Europe.
Gupta joined BET’s Program Planning, Scheduling & Acquisitions team in 2015 and headed up initiatives focused on reaching programming and viewership goals. Before arriving at BET, Gupta held executive positions at Time Warner Cable and Deutsche Bank.
At Columbia University’s business school, Gupta is an adjunct professor, teaching a media course called “The Business of TV and Streaming.”