UPDATED: Rachel Maddow will be staying at MSNBC, as sources confirmed on Sunday that she has signed a multi-year agreement with the network and NBCUniversal.
In addition to her show, Maddow will be developing projects in a new partnership with NBCU, according to a person familiar with the matter. She’ll have access to various NBCU platforms at a time when the media giant is trying to boost the profile of its streaming service Peacock. Although details were not disclosed, she has previously done specials and podcasts for the network. Her podcast Bag Man, about former Vice President Spiro Agnew, was adapted to a book.
Earlier this month, sources said that Maddow was considering the possibility of exiting the news network, where she hosts its No. 1 program. The Rachel Maddow Show, after her contract expires next year. There were reports that she was looking to start a new venture, and that she was looking for a change amid the demands of a five-night-a-week schedule. Her show, which launched in 2008, also has a demanding, five-night-a-week schedule. But the reports also came amid the push-pull of contract negotiations, as the stakes were high for the network and Rashida Jones, who became MSNBC’s new president in February. Maddow had hired new talent representatives, Mark Shapiro, the president of Endeavor Co., and its CEO, Ari Emanuel.
Maddow’s show quickly became one of MSNBC’s successes, after she had served as a commentator for the network. Her ratings quickly proved to be a vast improvement in the time slot, as the network had looked for a show to benefit from the audience of its signature show, Countdown with Keith Olbermann. At the time, Phil Griffin, then MSNBC’s president, compared the speed of her success to that of Katie Couric when she debuted on Today. She also was the first openly LGBTQ host of a network primetime news show, and she devoted an emotional segment in November in which she described the experience of watching her longtime partner, Susan Mikula, get seriously ill with Covid-19.
Maddow’s show has consistently been in the top five of all cable news shows. In July, The Rachel Maddow Show averaged 2.29 million viewers, behind Fox News’ Tucker Carlson Tonight, Hannity and The Five.