Disney Drive-In Returns For Emmy Campaign Season; Studio Doubles Number Of FYC Rose Bowl Events For Brands


EXCLUSIVE: After getting great response from Television Academy members last Emmy season, Disney is returning to the Rose Bowl for a series of evenings promoting top contenders from its various brands including 20th Television, FX, Hulu, Nat Geo, Disney+ and ABC. Titled FYC From Your Car: Disney Drive-In Series, 11 different nights will be devoted to spotlighting the studio’s wares between May 25-June 16 with screenings, panels and dinner at each of them.

After hosting six of these evenings last season, Disney has gotten more ambitious in its presentation as at least five of the panels will be conducted live and in person as opposed to the virtual pre-recorded Q&A sessions more common to this type of drive-in FYC experience during the pandemic. With things loosening up Covid-wise in terms of quarantine restrictions, the studio appears to be more comfortable in expanding this second annual sojourn to the Rose Bowl. Television Academy members (of which I am one) have been subjected to a daily tsunami of invites for various FYC events — more than I can ever recall — with all of them virtual in one way or another.

Although the TV Academy stipulates that all FYC events are once again virtual for this season, there is an exception for those going the drive-in outdoor route. In that regard, trying to separate itself even more from the pack, among the non-virtual “live and in person” panels for Disney Drive-In this season will be FX’s A Teacher, with stars Kate Mara and Nick Robinson along with creator Hannah Fidell; ABC’s black-ish with stars-producers Anthony Anderson and Tracee Ellis Ross and EP/director Courtney Lilly; 20th TV’s (presented with NBC) This Is Us with creator/EP Dan Fogelman and stars Mandy Moore and Chrissy Metz; Nat Geo’s Genius: Aretha with Cynthia Erivo on hand; and FX’s Pose with stars Billy Porter and MJ Rodriguez as well as co-creator and EP/director Steven Canals all hitting the stage.at the Rose Bowl.

The studio points out that the live panel component for some of these differs from other FYC events touted this season such as the recently announced HBO/HBO Max drive-in series. The WarnerMedia companies have taken a cue from Disney’s 2020 innovation and are staging their own series of Rose Bowl evenings for their contenders over the course of a week beginning this Friday — but with all panels pre-recorded and on screen, not live on stage as Disney is planning for at least a handful of their shows.

As for the others specific details for Disney+’s Rose Bowl Drive-In presentations of The Falcon and the Winter Soldier, The Mandalorian and WandaVision are being formulated and will be announced soon. Other shows included are Hulu’s Pen15 and The Handmaid’s Tale, Nat Geo’s City So Real and FX’s Fargo. Details on talent participation for those is also forthcoming.

As part of each evening, Disney is also featuring what it is describing as a “cutting-edge drive-through photo op: the entire back wall will be an LED wall, and on each leg of the truss are LED monitors that can be used for clips or static images.”

Here is the full schedule:

Date         Time         Studio                                      Program

May 25     7 PM         20th Television                          This Is Us

June 5       7 PM         FX & 20th Television                 Pose

June 7       7 PM         FX                                              A Teacher

June 8       7 PM         Hulu                                          Pen15

June 9       7 PM         Nat Geo                                    City So Real

June 10      7 PM        Nat Geo & 20th Television        Genius: Aretha

June 11      7 PM        FX                                              Fargo

June 12      7 PM        Disney+                                     WandaVision/The Falcon and the Winter Soldier

June 14      5 PM        Hulu                                          The Handmaid’s Tale

June 15      7 PM        ABC                                           Black-ish

June 16      5 PM        Disney+                                    The Mandalorian

This article was printed from https://deadline.com/2021/05/disney-drive-in-emmy-fyc-rose-bowl-1234752578/