Marks has over 35 years in as a technology executive with background in graphics, computer science and research and development. Marks will oversee the company’s technology initiatives that span visual effects as well as the newly announced Weta Animated division, and will report to Akkaraju, who said the company was grateful to “have attracted technology leadership of Joe Marks’s caliber to Weta Digital. A pivotal part of the future of VFX and animation rests in artificial intelligence, machine learning and cloud computing. Joe’s deep experience in these areas makes for a perfect fit at Weta as we continue to push the boundaries of our industry.”
Said Weta Digital Senior Visual Effects Supervisor Joe Letteri:“The addition of Joe Marks allows us to go deeper and push further into the technical innovations that will define the next generation of storytelling. “His ability to unite artificial intelligence initiatives with real-time technology and increasingly procedural workflows will allow us to fully realize the promise of the virtual production workflows we pioneered for the first Avatar.”
Marks joins Weta Digital from Carnegie Mellon University, where he served as Executive Director of the Center for Machine Learning & Health, working at the forefront of innovation in digital healthcare. Marks is best-known for his prior roles at Mitsubishi Electric Research Labs (MERL) and Disney Research where he orchestrated and led the premier R&D organization in the media and entertainment industry with labs in Pittsburgh, Zurich, Boston, San Francisco and Los Angeles. Marks’s research interests span CG, video processing, media distribution, robotics, HCI, mobile computing, computer vision, AI, sensors, embedded systems and behavioral economics.
“While working with The Walt Disney Company and the ACM SIGGRAPH community, I admired Weta for many years,” Marks said. “It’s an absolute thrill to be joining the company as it embarks on a new adventure in animated storytelling, while continuing their unparalleled tradition of excellence in VFX for live-action movies. Weta’s proprietary tools have long set the standard in simulating appearance and behavior in virtual worlds. I’m excited about how we will build on this base: the incorporation of techniques from AI and Machine Learning will broaden the scope of what can be simulated; new display and camera technologies will enable us to connect the virtual world to the real world in exciting new ways; and cloud computing will allow us to do it all more efficiently. I am looking forward to combining my own experience with that of industry veterans like Joe Letteri and Prem Akkaraju to broaden the cinematic palette for the great directors that work with Weta.”