Warner Bros. and Sony have unveiled their box office numbers for all the world, and town to finally see this weekend, with Tenet counting a running domestic box office gross to date of $29.5M domestic and $200M+ WW, and Tri-Star’s The Broken Hearts Gallery opening to $1.125M stateside at 2,204 theaters in 4th place.
Over 3-days in its second weekend, Tenet made $6.7M, -29% off last weekend’s Labor Day 3-day of 2,910 locations, up by 100 venues (when you do the math, was $9.4M last weekend, not $11.2M, as some thought). Total WW weekend gross was $37.3M. Total running foreign B.O. is $177.5M.
Good news for the Christopher Nolan movie, which was saddled by a B Cinemascore last weekend, and a PostTrak of 79% overall positive, with a 49% definite recommend. Comscore/Screen Engine PostTrak exits went up to 80% and a 65% definite recommend, the latter a tad higher than Dunkirk at 63%. That’s very good for word of mouth. RelishMix shows social media sentiment largely leaning positive.
Interestingly enough, Los Angeles, which remains largely closed, was the top market for Tenet, with the Nolan time-travel noir seeing a big bounce from Orange County’s reopening, and the top two locations for the pic being the AMC OC, the Regal at the Irvine Spectrum, and the fourth-highest location being the Paramount Drive-in Los Angeles. It just show how powerful the market is for a movie like this. Third-highest venue for Tenet was the AMC Tyson Corners in McLean, VA, and the fifth-best was the AMC Pembroke Lakes in Florida.
The top 10 DMA markets for Tenet were Los Angeles (Orange County), Dallas, Chicago, Salt Lake City, Phoenix, Toronto, Greater New York (New Jersey and Connecticut powering that DMA as NYC is, again, closed), Houston, Atlanta, and San Diego.
Premium tickets from Imax and Dolby are providing Tenet with its juice. Tenet made $725k at 290 Imax auditoriums (the movie was shot in the format), repping a 34% dip from last weekend’s FSS total despite the lack of a Monday holiday this week to boost the Sunday grosses. Imax running stateside cume on the Nolan movie is $3.8M, 13% of the pic’s overall domestic box office.
Updated exits on Tenet: Pic are still leaning toward guys at 64% to females’ 36%. Over 25 crowd is at 61%. Diversity breakdown shows 60% Caucasians, 16% African American, 13% Hispanic, and 10% Asian.
Per Relish Mix, Tenet‘s social media universe has grown moderately by 8.9M on YouTube, totaling 245.7M, predominantly on owned trailers. Added to that, the movie’s Facebook has added 6.5k new fans, an average of 750 new fans per day, tapering down from 1.5k per day, while the Tenet Instagram has added 7.9k new followers, up to 77.9k, and an additional 2k on Twitter up to 52k.
Los Angeles was also the top market for Broken Hearts Gallery, speaking to the continued power of drive-ins and the coastal market (Orange County also fueling LA DMA grosses). Dallas, Phoenix, Toronto, and Chicago were the respective No. 2-5 markets for the Natalie Krinsky-directed-written and executive produced indie rom-com that Sony acquired at an estimated cost of $8M.
Overall, a low-risk value proposition for Sony in the current marketplace, one geared toward the under 25 moviegoers who are more apt to return to the cinemas during the pandemic. Sony has moved most of its wide release 2020 releases into 2021, with Lord & Miller Connected on Oct. 23, Tri-Star’s romantic comedy The Happiest Season on Nov. 25, and Escape Room 2 on Dec. 30 being this year’s final three for the Culver City, CA lot.
Friday with previews was $422K, Saturday was $433K +3%, and Sunday came in at $270K. Cinemascore was a B, but PostTrak showed 4 stars and 77% in the top two boxes. Females led at 75%, with 50% under 25. Sony is hoping for a near 5x multiple akin to Roadside Attractions’ YA movie Words on Bathroom Walls, which opened at $432K, and now counts $1.95M after five weekends. This past weekend on that film coming in at $241K at 1,003 theaters, -32%, in 7th place.
Per RelishMix, four days before Broken Hearts Gallery‘s theatrical opening, Sony leveraged the executive-producer Selena Gomez’ social Network of 342.5M across Facebook (61M), Twitter (62.5M), YouTube (26M subs), and Instagram (193M) to drop select materials. However, standing out on Gomez’s social network is tricky, as she’s recently launched a streaming cooking show, Selena +Chef on HBO Max, along with her other make-up line projects. This trailer she posted on Instagram six days ago pulled in 7.1M views, while her special message to fans three days below was closer to 19K views.
Gomez said she boarded the project because it was “lighthearted” and “that’s something we need at this time.” In her trailer post, Gomez, wrote, “@brokenheartsgallery finally comes out on Friday! I am excited to produce a film directed and written by a first-time female filmmaker, @nkrinsky. Although you can see this movie in some theaters, remember that COVID-19 is not fake news -so please follow safety guidelines in order to enjoy the movie experience with the lowest risk possible. Oh and here is a special trailer we made featuring my song, ‘Souvenir'”
Voltage’s YA movie After We Collided opened in Canada before US (where Open Road has it for a theatrical-VOD debut on Oct. 23), making $C690K over 3-days in 290 venues, a 30% uptick over the first movie’s opening last year, which was $C540K. That translates into US $525K for a fifth-place rank on the domestic B.O. chart. That’s a great result for the Anna Todd-penned sequel, considering the first movie benefited from debuting in sync with US, and that the sequel is playing to limited auditorium capacity. After We Collided opened in No. 1 last weekend in Italy. Nancy will have an update soon. Before Friday, the sequel had $10.2M abroad. Broken out, After We Collided grossed $340K, including $100K in previews, repping distributor VVS best preview day ever. Saturday pulled in $200K and Sunday is estimated at $150K.
Other domestic notables:
In the No. 2 spot was 20th/Disney’s The New Mutants, with a third weekend of $2.1M, -30%, at 2,704 (-50%) and a running total of $15.3M.
No. 3 belongs to Solstice Studios’ Unhinged in weekend 5, at 2,365 (-37) which earned $1.5M (-16%) for a running cume of $13.8M. Drive-ins on Saturday are still prevailing for the Russell Crowe movie, with top locations being the Five and Stardust in Toronto, the Vineland in LA, Cine-Parc Eustache in Toronto DMA, and the Starlight in Cincinnati.
No. 6 is Orion/UAR’s Bill & Ted Face the Music, with a third weekend of $265K, -66% at 807 sites (-146) for a running total of $2.78M.
Again, nothing above is amazing, as we know. But how do you create momentum in a fractured marketplace without product? What this also shows is how LA, NYC and San Francisco remain the drivers of box office sentiment and force. This is what it looks like when we don’t have those cities, and 30% of the exhibition marketplace remains closed, with many auditoriums having reduced capacities across the country in the 25% range. Warners said they always knew domestic was going to be slow on Tenet, given how the marketplace is lagging behind other foreign markets. With COVID-19 under control in a number of key territories, like China, moviegoers simply feel comfortable about returning to the movies, a diagnostic that’s not completely perfect here in the US. There’s nothing in Tenet‘s way until Disney/Marvel’s Black Widow on Nov. 6, and hopefully subsequent weekends can sustain single digits holds until NYC and LA come along.
Meanwhile, over in China, and Deadline’s Nancy Tartaglione will have more on this, Mulan opened to No. 1 with $23.2M, not very strong in light of what the marketplace has been doing, and the feature caught in the US-China PR political cross hairs. Overall weekend was $29.1M, and running offshore total is $37.6M.