'Cowboys & Aliens' To Debut First Full-Length Trailer During 'American Idol'

Universal Pictures has teased its Jon Favreau-directed Daniel Craig/Harrison Ford starrer Cowboys & Aliens all over the place, but the studio just announced it will reveal the first full-length trailer during the April 14 telecast of American Idol. The studio’s buying commercial time for the trailer. After that, Universal will put the trailer online through Apple to be gobbled up by every website. Networks get paid by studios to advertise their films, while websites treat every trailer as a news story.

This article was printed from https://deadline.com/2011/04/cowboys-aliens-to-debut-first-full-length-trailer-during-american-idol-121975/