When Relativity Media’s Peter Adee exited his marketing post eight month into the job, Deadline told you last Friday that Terry Curtin was his likely replacement. Today, Relativity made it official. Curtin will oversee all planning, strategy and marketing execution of Relativity’s theatrical releases. In her position as President of Theatrical Marketing, she will directly report to Ryan Kavanaugh. Here’s the rest of the release:
Beverly Hills, CA) April 6, 2011 – Ryan Kavanaugh, CEO of Relativity Media, LLC announced today that Terry Curtin, currently the co-president of entertainment at the Cimarron Group, will join the company as President of Theatrical Marketing. Curtin will replace Peter Adee who is presently in the position.
“Curtin’s successes throughout her career, both at studios and creative vendors, speak volumes about the vision with which she leads a marketing campaign. Peter Adee promised to find his perfect replacement and with Terry’s experience in both traditional and digital media, she is just that. We are thrilled for her to drive Relativity’s marketing arm to new milestones of achievement,” says Kavanaugh. (more…)