Little Dot will aim to create a history network, combining its own ad-funded channels, such as YouTube channel Timeline, and History Hit’s digital footprint, with Snow working exclusively for the venture. Financial terms were not disclosed.
Andy Taylor, Little Dot co-founder and CEO, said: “As factual history programming has fallen out of favor with some traditional broadcasters, it has boomed on digital platforms across all age groups.
“Together with History Hit, we will have the largest history audience on digital platforms globally and acquiring this brilliant platform will give us not only one of the world’s most recognized historians in Dan Snow, but also the team who are delivering high quality, prestige content.”
Dan Snow, who co-founded History Hit with CEO Justin Gayner, added: “Little Dot is the perfect home for us. They are best in the business at attracting gigantic audiences online through their world beating YouTube channels. It is a killer combination.”
History Hit is Little Dot’s second acquisition this year after it purchased content agency Wing in March.