Amazon Strikes First-Look Deal With Pop-Star Lizzo

Earl Gibson III via AP

Amazon has struck a first-look deal with Good As Hell singer Lizzo.

Lizzo, real name Melissa Viviane Jefferson, is to work with the streamer to develop and produce TV series.

Albert Cheng and Vernon Sanders, Co-Heads of Television at Amazon Studios, revealed the news as part of the company’s virtual press tour. Lizzo popped by the virtual call to say that she was “excited” by the deal.

Cheng called her a “force of positivity”.

Lizzo starred in feature film Hustlers and voiced a character in UglyDolls, but this marks her first major move in television.

She broke through with the release of her third studio album, which includes single such as Juice and Tempo. Her success meant that Good As Hell, her 2016 single, climbed back up the charts.

“I’m so excited to partner with the amazing team at Amazon,” said Lizzo. “Thank you to Jen Salke and the rest of the team for making this dream come true. I can’t wait to get started and share my vision with the world.”

“Lizzo is one of the most exciting, creative, joyful artists in the industry, and it is such a pleasure to announce this new deal with her,” added Jennifer Salke, head of Amazon Studios. “She has such a unique perspective and we’re so excited to hear her ideas for new content that our Prime Video customers are sure to love.”

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