Tubi, the ad-supported streaming service acquired this year by Fox, unveiled a slew of new library titles, a dedicated Spanish-language destination Tubi en Español, and new advertising solutions in a NewFronts presentation.
New programming includes the entire first season of Fox’s LEGO Masters; titles based on Mattel franchises like Barbie and American Girl; six movies featuring the animated Asian character Anpanman; family-friendly film Henchmen; animated comedy Monster Family and animated feature The Magic Brush.
“This is a pivotal time for Tubi, and for the broader AVOD space, as our relationship with Fox paves the way for a massive opportunity,” CEO Farhad Massoudi said. “Tubi and Fox proudly share a core ad-supported business model, with each complementing the other and seeking to provide our partners the best possible ad experience. We’re excited to expand on our mission in democratizing content for consumers and embodying the power of free.”
Tubi said it will launch a dedicated Spanish-language destination within the Tubi app called Tubi en Español. It will contain over 800 titles – representing more than 3,000 hours of content – a deeply immersive experience unparalleled in streaming. Content partners and additional details about Tubi en Español will be announced later this year.
The company also is rolling out an advanced frequency tool that caps exposure at the campaign level, regardless of supply source. Tubi technology scans every piece of creative that comes in from various demand sources to identify and compare the brand and campaign in order to make a determination for delivery.
Benefits from the new offering are both advertiser- and viewer-facing. By adding Tubi direct buys to OTT media investments, the company says, buyers avoid duplication with aggregators and ad networks. This results in a better ad experience for consumers, reduced waste, and maximized reach for advertisers.
Here are highlights of Tubi’s upcoming additions to its programming lineup:
LEGO Masters – The first season of FOX’s LEGO Masters will begin streaming on Tubi this fall. On the show, teams of two LEGO enthusiasts go head-to-head, with infinite possibilities and an unlimited supply of LEGO bricks. Host Will Arnett and expert judges encourage the amateur builders, introduce incredible challenges, and put the creations to the test. The competing pairs who impress the judges the most progress to the next round, until the finale, during which the top teams face off for a cash prize, the ultimate LEGO trophy and the grand title of LEGO Master.
The LEGO Company – The toy company is bringing some of their most popular franchises to Tubi Kids starting in July. Included will be content from brands such as Ninjago, LEGO City, LEGO Friends and Nexo Knights.
Mattel – Tubi will also begin offering content featuring Matter properties starting in July. Titles include Barbie Dreamtopia, in which a young girl learns valuable lessons with Barbie in a magical land, Monster High, following four teenage monsters who travel the world and solve mysteries together, Enchantimals, which tells the story of a group of girls and their animal friends, and WellieWishers from American Girl, following five young girls who are out to make the world a kinder, friendlier place.
Garfield – A dozen specials based on the long-running cartoon will be coming to Tubi Kids in July. The lineup includes Garfield’s Halloween Adventure, Garfield’s Thanksgiving, A Garfield Christmas, Garfield Goes Hollywood, and more from 9 Story Media Group.
Anpanman – Through a deal with TMS Entertainment, making their English and Spanish language debut and available exclusively on Tubi starting this fall will be six movies featuring Anpanman. One of the most recognized animated characters in Asia, Anpanman is the subject of a song by K-Pop mega-band BTS. The Anpanman franchise has generated over $60 billion in merchandising sales. Anpanman is a superhero whose head is an anpan, a popular Japanese pastry. He is a champion of justice and flies anywhere to help those in trouble. The movies will be available starting this fall.
Henchmen – From Vertical Entertainment and BRON, the production company behind the popular animated movie The Willoughbys and the upcoming Ghostbusters: Afterlife, is the family-friendly film Henchmen, about a young man who dreams of becoming a supervillain. Henchmen, a 2020 release with a star-studded voice cast including James Marsden, Rosario Dawson and Craig Robinson, will be available on Tubi starting in December, exclusively and for the first time anywhere for free.
Monster Family – A family animated comedy with a voice cast including Emily Watson, Jason Isaacs and Nick Frost, Monster Family follows a family whose Halloween is turned upside down when they are turned into actual monsters. Monster Family will be available for the first time free, exclusively on Tubi starting October 1. From Viva Pictures.
Big Fish & Begonia – Another animated film, Big Fish & Begonia, will be available exclusively on Tubi starting in November for the first time for free. The animated fantastical film from China, which earned $90M in global box office, follows the story of a teenage girl who transforms into a dolphin. From Shout! Factory.
The Magic Brush – Making its U.S. premiere exclusively on Tubi this fall, and for the first time in both English and Spanish, this animated feature received creative and technological advice from Disney China. It is based on a Chinese legend about a boy whose brush makes whatever he paints come alive and garners the attention of a power-hungry general. From All Rights Entertainment.