Taking over the Spanish-language network’s entire primetime, the 32nd annual Latin music show was a star-studded night with Ricky Martin, Natti Natasha, J Balvin, Sebastián Yatra, Christian Nodal, Chiquis Rivera and Canada’s Snow. There also was a surprise appearance as co-host Pitbull was joined by fellow shaved-head pal John Travolta at the Miami-based shindig — with Chesca and Lil Jon coming onstage later too.
— Premio Lo Nuestro (@premiolonuestro) February 21, 2020
It all translated into a melodic win for Univision with a 1.1 rating among adults 18-49. That full-on key demo victory left ABC (0.9) and the tied Fox, NBC and CBS (0.6) in the rearview mirror. Overall, Premio Lo Nuestro snagged about 2.8 million viewers, a 100% leap from the looking-for-a-buyer Univision’s usual Thursday results. Add to that the fact that this year’s Premio Lo Nuestro actually rose in the ratings by a tenth from 2019, which can’t hurt the sales pitch in an otherwise bleak awards show landscape.
Back on the Big 4, after a short technical delay in getting the numbers from Nielsen, things were pretty much the same as last week. Up-a-tenth in 18-49 Grey’s Anatomy (1.1) was the highest-rated show and Young Sheldon (1.0) was the most watched with 9.03 million tuning in, a slight rise from February 13 and almost a season high.
As you can see in our chart of the fast affiliates below, the rest of CBS’ night saw The Unicorn (0.7, 6 M), Mom (0.7, 6.29M), Carol’s Second Act (0.6, 4.7M) and Week 3 of LAPD drama Tommy (0.4, 4.6M) a bit of slippage among the first two sitcoms. On the CW, Riverdale spinoff Katy Keene (0.1, 538,000) was even with its February 13 show among the 18-49s and down a bit in viewership.
Bookending Grey’s on ABC, Station 19 (1.0, 6.3M) and A Million Little Pieces (0.6, 3.6M) were up a tenth and even in the key demo. Fox’s Thursday was mostly the same as last week with Outmatched (0.5, 2,06M) and the increasingly compelling LASD drama Deputy (0.5, 3.3M). Last Man Standing (0.7, 3.6M) rose 17% among those adults 18-49 from its February 13 airing.
NBC was feeling a bit lucky as Brooklyn Nine-Nine (0.6, 1.9M) rose a tenth to hit its best demo result for a regularly scheduled airing since May. That veteran NYPD comedy came off lead-in Superstore (0.7, 2.7M), which also was up by the same metric, as was 10 PM’s Law & Order: SVU (0.7, 3.4M). The soon-to-end-again Will & Grace (0.4, 2.02M) was unchanged at 9 PM, while follow-up newbie Indebted (0.4, 1.5M) was up a tenth to match its series debut of two weeks ago.
Bring on the music!